03 May 18

Top Five Marketing Essentials for Covers Bands

Guest Post by Del Cotton – MD of Hireaband Ltd. Estimates vary, but it’s thought that there are more than 10,000 UK covers bands looking for bookings at any one time. That’s a lot of competition for a finite number of gigs. At a time when many bands are wondering where all the gigs have […]
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05 Mar 18

Behind The Camera – Luke Harrison

The Brief In his own words, Luke Harrison “helps de-motivated people in vicious cycles discover self confidence to achieve the life they desire”. In the quest to do so, he’s authored How To Stop Overthinking and runs Total Fitness Tribe in South Shields. But the question “what do you do?” is one that many business […]
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28 Feb 18

Facebook Watch Is Coming – Here’s What You Need To Know

As well as the impending “time well spent” algorithm changes, soon the world’s biggest social network will completely change the way it dishes out video content.   In Mark Zuckerberg’s words: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social […]
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09 Feb 18

The 5 Basics Of Good Video

You might think videography and filmmaking is complicated… and you’d be right, sort of. In reality though, any good video – be it a full-scale production or a simple self-shot update to a social network – rests on the foundations of a select few tried-and-tested principles. In this video, Alex runs through the 5 basic ingredients to […]
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08 Feb 18

Making an EFFECTIVE video – how hard can it be?

This is my new favourite adjective – effective. So much so that it’s now quite literally at the core of my business. Why? Because by using just this one word, the videos I make for clients will improve, so they’ll sell more stuff / get more leads / grow their business. Here’s how you can do the same. […]
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20 Nov 17

Testimonial – Jane Ardern, Wagga Wuffins Canine College

In the dog training profession, Jane Ardern is something of a household name after winning KCAI Dog Trainer Of The Year in 2015. Already oversubscribed and fully-booked with both dog training classes and private lessons, she did the clever thing of building an entirely new arm of her business in 2016 – an online community. Finally […]
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09 Nov 17

Filming A Product Guide @ Professional Music Technology

Being the UK’s largest music retailer means PMT have a plethora of products to film, as well as droves of customers to educate and entertain. Every month I head down to the Newcastle store and point the camera at Guitar Expert (and my good mate) Dagan. A lot of the time we shoot product reviews where […]
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04 Sep 17

5 Steps To Effective, Valuable Video Testimonials

Combining engaging, useful video content with great testimonials is a real strategy for success. You need all the other cogs in your marketing machine to be optimised too, but it’s surprising how powerful a five-minute chat with one of your customers can be… Here’s a film I made for Sukh Sidhu at his Online Fitness Business event in August 2017, built around the testimonials of […]
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